Hydra DAO Core Marketing Program Launch

Marketing Proposals
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We are observing the campaigns together with the community, yes. But I think it’s important to wait for the end of the campaigns to draw conclusions.

All tasks of each agency are shared in the thread. So it is possible to easily map the results of the campaigns with the agencies.

Regarding the bots, my personal interpretation is that they are used to increase the reach of the posts via the Twitter algorithm. The more likes, reposts and comments, the more Twitter will distribute the content to other real users. So while I would not attribute those comments as real or valuable engagement, it is also important to not dismiss their indirect value via secondary effects.

Finally I would also add that it’s important to keep the right expectations while evaluating the campaigns. Each agency so far is executing based on the first batch of the payment ($5-6k), which is really a small amount. So the results and value they create should be rated relative to the low cost. If the community wants to see major crypto influencers talk about Hydra, I think that would require a significantly increased budget. Something that can be considered/proposed in the future.

What’s more important than the immediate impact is to validate the framework and use it as a self-improving tool. Whether the first months yield positive returns or not, the collective experience and insights we as the community gather from them will stay with us for the long term. Campaigns can be modified based on the learnings and guidlines can be formulated for future iterations.

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Appreciate your response Demz
My easy answer for this is to watch the daily charts of Hydra Chain during the 3 day campaign. I was watching the volume on charts and most of it was positive.
We also had shared all post links with Florian.
It was easy for us to work on another twitter campaign under the same model however we decided to bring in some diversity and allow the devs of Hydra Chain to talk to a few communities about the project. This will work in the form of AMAs/Spaces.
In our experience new investors love to hear directly from devs and I have no doubt about the dedication and passion of Hydra Chain devs which is what investors are looking for apart from the potential of the project
Rest assured we constantly listen to everyone’s comments and try to find the most optimal solutions.

I’d like to once again point out that there is nothing objective about marketing in the crypto space. Last two weeks have been low volume and usually in a mini cycle like this even a high spend would yield low returns and vice versa.

We will constantly keep advising and make relevant amendments according to the wishes of the community as well as market conditions

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How much money has been spent so far for 1 month if I’m right there was only a little marketing on Twitter between 3/8/23 -5 /8/23 I think it’s better to market Twitter & Youtube at the same time not Twitter alone and distributed in a month that something comes every week and not everything in 2-3 days

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That’s why we need a marketing strategy. It looks like the funds are being allocated on exposure only. Which is not bad, but I would like to see a clear plan where we have twitter, YouTube and other sort of campaigns interconnected. I would like to see also the kind of content that targets projects and not only investors under the premise that’s “a gem”, “great project” etc.

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Hey, guys. We have finished up the first part of our Hydra promotion. Please check the report and give your feedback. We created a bunch of PR in media based on the event we planned for increasing the awareness and improve the SEO. Regarding the Airdrop, it helped to attract new followers to Hydra’s social media and also increased awareness by a huge user coverage in Twitter and Telegram and the Coindar website. Talking regarding the final results, we were following all the requests we got from the team, so we were filtered amd ripped off all the bounty hunters and bots, that’s why increasing in users was not very significant in quantity, but very qualitative.
By the way, we see a little bit of discord in this thread and we would like to discuss what goals you want to achieve first, as the budget is very limited.
We could continue to work on brand awareness in media by creating articles by our in-house professional writers and publish it in top tier media or increase the number of holders with our twitter DM mailing tactics we mentioned earlier. Or we could combine both of these processes. We also can implement some strategies we used for IDO pushing like high conversion traffic from Google amd Facebook.
Pls let us know what are you expecting to get from this campaign and we will make the best strategy and implement it in the most efficient way.

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I agree with this post. When a potential new investor gets the first exposure of Hydra, then it should be very clear and attractive on first sight and the points above are in line with this thinking. I would really like to see these points in an explanatory YouTube video of about 1-3 minutes (maybe 1 min shorts that’s easy to share). Then, to expand on this idea, I think there’s enough content for making at least 1 explanatory video with relevant up-to-date info every week. In a few months we would have a valuable archive with high quality videos that would provide a lot of value for an investor to dive into when discovering hydra. It will also be a compounding effect with time as someone that discovers one video can watch more video from the same channel on the same topic of the Hydra Ecosystem (including projects building on them)

Perhaps these new agencies can work on this, if not, maybe there’s someone in this community with the skillset to make good videos? I’m happy to assist. :slight_smile:

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WOW Dmitry! Just skimming the report for a few minutes already and I can see your team has had a HUGE footprint in many avenues! I’m super happy with what I’ve seen pulling up press-releases on Bloomberg and Benzinga, etc. The twitter activity seemed decent and genuine from both Coindar and the KOLs. I love how easy the report was to follow all media and see it firsthand! Really impressed and hope other teams are doing as much as you all are!

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Thank you so much for such an evaluation of our work. Our goal is not a typical sale of KOLs or medias, but to provide the best possible strategy for each client’s needs. We will be back to you very soon with a new stage of Hydra promotion.

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The second part of our marketing strategy is to encourage new users to buy HYDRA token, please check the report link. We will create an event and spread the word about it in active TG groups and on Twitter.
In addition, we want to introduce HYDRA with other DAOs we work with, we already pitched them your project initially, so we can just connect you guys. It’s working really good and worked for some projects we worked before, since when you give the part of your tokens to another DAO and get their tokens you can organically increase a numbers of your community and holders due to the organic community exchange.
we are ready to start shortly

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Sounds like a solid plan!

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Hello everyone!

For the 2nd campaign scheduled for the EOM will bring exposure to wider audiences through the KOLs. As I always keep mentioning our goal is to bring max value within the provided budget.

For next month we would like to propose a wider range of services instead of limiting ourselves to Twitter only.

Thank you

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Subject: HYDRA Promotion Update and Future Plans

Dear DAO,

We have finished the second stage of our HYDRA promotion. This month we focused on call-to-action, made a lot of posts with a high coverage on Twitter and Telegram which gained some awareness for HYDRA. We got 29 people participated in HYDRA TOKEN BUY contest, but only 21 people fully complied. As a result we chose 20 winners via randomizer and sent them prizes (you can see the list in the report).
We are still trying to figure out with Hydra team the ways of collaboration with DAO.vc to proceed the token exchange between the communities to increase the number of organic holders for both.

Next month we will be focusing on PR and brand awareness more by publishing native articles in different medias we are working with.
We also want to engage the developing teams we are working with in getting grants to develop or move their projects to Hydrachain to increase HYDRA holders.

We remain committed to HYDRA’s growth and success. Feel free to reach out for more information or questions.

Sincerely, Colibri Team

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77

Hi everyone!

We would like to share with our thoughts and ideas for september marketing campaign which we can discuss

First of all we would like to summarize the results of the advertising campaign and give some comments about the next PR strategy against the background of an unstable market.

According to the results of the first advertising campaign, work was done on brand awareness of Hydragon, native articles were published on trust media, + video review from a blogger, shilling of twitter posts, attracting new active users by quest that helps filter out bots. The work done by the scope allowed us to lay the first foundation for the recognition of the project and subsequently go to the top-level PR.

We believe that just publishing posts and video reviews is not bad, but creative ideas will work in a stagnant market, for example, as cooperation and PR with IBM (we are ready to continue to help with the PR strategy). Here is an example of news where we will try to do something similar:

https://www.coindesk.com/web3/2023/08/09/microsoft-and-aptos-labs-partner-on-new-ai-blockchain-solutions/ .

However, this is not so fast and requires considerable time, probably several months. Also we are thinking about cross-PR with projects that may be technologically suitable and bring value, we can also continue to focus on promoting a lively active community through quests, it is somewhat more expensive but filters the audience from unnecessary bots, writing native articles and publishing on cointelegraph and other tier 1 media and so on. Also we will collect good bloggers for making more video reviews about Hydragon. Our PR strategy will focus on creativity in an unstable market, such ideas will be an excellent information case for PR. We will make a brainstorm and write out a more detailed plan with ideas for the upcoming week.

We are always in touch with you and happy to answer your questions in the DAO group or telegram community

We will be glad to receive feedback from you about the work done and do more for Hydragon

Thank you for the opportunity to work with you

Here’s our report Hydra Media offer - Google Sheets

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Hello, team. Not quite sure which thread the report should be in, so I’ll duplicate it here.

We are glad to represent September campaign report for you all.
So first of all this month we tried to make every step of our campaign much different from previous month and we tried to make it as more unique as useful as it’s possible for our budget.
We created and pushed 2 kinds of campaigns simultaneously, which one is Twitter shilling and different GEO (Global, Brazil, Vietnam, Philippines, USA) Youtube review campaign to reach out as different audience as we can.

In terms of Twitter we have done a big amount of work by pushing replies related to Hydra ( you can check all the links by the attached doc) at TOP crypto accounts and reached the amount of 19220 replies in total. Trough the little airdrop we from our side we also make people follow on a Twitter, Telegram and significantly increased the average number of post views starting from June, which might make a great impact on investors and funds.

Also we created 7 video reviews for a different GEO while running a Twitter campaign due to that we also got a lot of comments and views under all of those reviews and since token were pumping all these days it was also a good impact on a final result of our work.

We hope you guys appreciate our work and efforts and could give us more budget for a next month to increase our marketing outreach since we wanted to set up some quality publishing in different crypto and financial media by writing some articles and mentions.
September report Hydrachain 21.09.23.pdf (4.7 MB)

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Hi Nicolai nikolaalx,

My wallet is a mobile wallet and i need help.

Karl