The DAO has completed another period of marketing activities with the agency partner chosen by the community, who have been helping with Hydra Chain’s awareness efforts, and the DAO saving ~ half the budget for later use.
As the two-month working period is ending soon, it is your turn to vote and re-allocate the budget between the agency’s current efforts and the savings fund for Tier 1 awareness activities in the future.
Vote for April 24 / May 24
Place your vote for the monthly budget allocation between the partner agency and save for later, under the pre-approvedMarketing DAO Framework!
Snapshot Time: March 26, 23:59 UTC time
Voting Start: March 27, 00:00 UTC time
Voting End: April 01, 23:59 UTC time
The allocation for the previous working period of February 2024 & March 2024 was as follows:
Save for later → $17,392
ICODA → $16,608
New Threshold was set at $7,200
The DAO now has the chance to re-adjust the budget allocation for the months of April & May. For that purpose, simply vote for your preferred marketing option by sending a total of 0.1 HYDRA (Split voting possible) to the respective wallet addresses (during the voting period!) :
Every DAO participant has a total vote of 0.1 HYDRA available, which should be casted to the voting addresses of your favorite agencies (you can split it per your liking, as explained here). The 0.1 HYDRA vote will map your entire voting weight (from the snapshot) proportionally to the agencies.
Note:The exponentiating formula will apply as usual.
Summary of Agency Activities
The summary report of the agency activities can be accessed through the link below:
The partial saving and partial use idea is really a brilliant one. It will give us a much better leverage in a few months to employ some outstanding KOL’s
For the next marketing vote we need an option of paying out NO hydras. As good as saving for later sounds it is pretty stupid to be selling our hydras for stable coins at this low price when we expect the hydra price to increase and those hydras could be potentially worth double or triple in 6 months time when hydragon mainnet goes live. Next time I want an option of no payout (the real save it for later).
I’m sharing the plan for the next month. April was almost past, but we needed time to discuss, brainstorm, and align on activities with the team for the upcoming period, including the HydraGon launch.
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Brief Strategy
At the current stage, we are targeting two target audiences:
Node stakers
HYDRA blockchain users
Collaborating with Top-Tier YouTube Influencers. We aim to engage two specific groups: node stakers and the broader audience of HYDRA blockchain users. Our influencer partnerships are carefully chosen to resonate with each distinct audience, ensuring targeted and effective messaging.
Partnering with Twitter Influencers. Our strategy focuses on influencers specializing in trading, particularly those interested in exploring innovative projects. This approach is intended to attract new HydraChain community members looking for new opportunities.
Telegram Influencers. Although high-quality Telegram channels are scarce within the English-speaking community, this is a viable avenue for community expansion and new Telegram members. Engaging with prominent Telegram influencers can help us tap into niche markets and foster a dedicated user base.
Promotional Campaign. The campaign is focused on educating and engaging new users within the HydraChain ecosystem among one of the largest communities in the crypto sphere. Based on the experience of previous campaigns, tasks aimed at engaging users (installing a wallet, learning about blockchain, etc.) bring new users into the ecosystem.
Is anything happening? In 10 days the 2 month period is over and ICODA will have been been paid 33k USD with no activity. This is one way to eliminate your chances in the next marketing vote.
Attached is the report for the previous period. During this time, we successfully posted one YouTube video on a channel with over 600k subscribers, shared 10 tweets from various bloggers, made 8 posts in Telegram channels, integrated an incentive campaign on one of the largest platforms, Intract, and ran ads on Telegram. So far, we’ve spent about 60% of the budget, and more publications are planned as part of this campaign.
At the end of the report, you will find conclusions for this period and suggestions for improving performance.
Appreciate it!
