The DAO has completed another period of marketing activities with the agency partner chosen by the community, who have been helping with Hydra Chain’s awareness efforts, and the DAO saving part of the budget for later use during the launch of HydraGon.
As the two-month working period has ended, it is your turn to vote and re-allocate the budget between the agency’s current efforts and the savings fund for Tier 1 awareness activities in the future.
Vote for June 24 / July 24
Place your vote for the monthly budget allocation between the partner agency and save for later, under the pre-approvedMarketing DAO Framework!
Snapshot Time: June 06, 23:59 UTC time
Voting Start: June 07, 00:00 UTC time
Voting End: June 12, 23:59 UTC time
The allocation for the previous working period of April 2024 & May 2024 was as follows:
Save for later → $19,919
ICODA → $14,081
The DAO now has the chance to re-adjust the budget allocation for the months of June & July. For that purpose, simply vote for your preferred marketing option by sending a total of 0.1 HYDRA (Split voting possible) to the respective wallet addresses (during the voting period!) :
Every DAO participant has a total vote of 0.1 HYDRA available, which should be casted to the voting addresses of your favorite agencies (you can split it per your liking, as explained here). The 0.1 HYDRA vote will map your entire voting weight (from the snapshot) proportionally to the agencies.
Note:The exponentiating formula will apply as usual.
Summary of Agency Activities
Please note that there were no awareness activities conducted in the month of April, as we decided to wait until the release of the new Website.
The summary report of the agency activities can be accessed through the link below:
Save for Later→Explorer path $42,067 saved till date with ~ $32,555 pending to be saved. Pending conversions will be done in the following weeks and saved.
As always, thank you for participating and looking forward to the next wave of marketing activities on the run up to the launch of HydraGon!
If anyone would like to contribute to the planning of our Marketing efforts with any ideas, then please shoot me a DM @planetoid or can share here too!
For the upcoming period, let us share our strategy (we’re already working on it) will center around paid traffic campaigns with a focus on performance marketing to deliver more effective and trackable outcomes.
Telegram Ads. Telegram Ads will target relevant audiences, showcasing our Hydra channel and chat to users with similar interests, which will drive new subscriptions. By leveraging precise targeting and engaging ad formats, we can attract and convert potential subscribers effectively.
Twitter Ads. Twitter Ads will tap into the active crypto community on the platform, using targeted campaigns to reach users interested in cryptocurrency, thereby attracting new subscribers to our Hydra channel and chat. By leveraging hashtags, trends, and interests related to crypto, we can effectively engage and convert the crypto Twitter audience.
https://adsgram.ai/ - Telegram Native Ads system. We are excited to trial Telegram’s Native Ads system with a $500 budget to attract a new audience from mini apps, leveraging its seamless integration and targeted reach.
Slise or Addressable ads crypto networks. We are eager to test the crypto ads network system with a $500 budget to drive new audience traffic to our website, capitalizing on its specialized targeting and reach within the cryptocurrency community.
Remarketing campaign: Google, Meta, Reddit, Twitter. We are launching a retargeting campaign across Google, Meta, Twitter and Reddit to provide multiple touchpoints with our website visitors, enhancing engagement and conversion opportunities.
KOL Twitter campaign. Our strategy focuses on influencers specializing in trading, particularly those interested in exploring innovative projects. This approach is intended to attract new HydraChain community members looking for new opportunities.
AdsGram, a native Telegram advertising system for attracting new audiences via mini-apps, using its seamless integration and targeted reach. In the current campaign, we targeted an active audience: Premium Accounts, geo EU, age 18-60. As creatives, we used a video clip and static images with text.
TAds, a native Telegram advertising system for channels that attract a new audience via mini-apps. In the current campaign, we set strict targeting limits: mainly, Premium accounts, EU geo, English language, the “Cryptocurrency” category, “Motivated traffic” and “Games” are excluded.
Coinzilla, a platform for promoting financial and cryptocurrency projects by displaying ads directly on various crypto publishers’ websites. In the current campaign, we use the following Tier-1 platforms as our main ones: Dextools+Dexscrerner+Coingecko, Polygonscan, Blockchain com, Bscscan, and Etherscan.
X-Twitter Ads In the current campaign, we used traffic to the official Twitter account as a target (traffic to the website cannot be directed due to the possible blocking of the account, as it’s related to finance and cryptocurrency), focusing on Halving 1 and 2.
Remarketing campaign: Google, Meta, Twitter. Retargeting campaigns in Google, Meta, and Twitter provide multiple touchpoints for our website visitors, increasing engagement and conversion opportunities. The current campaign used creatives related to Halving 1 and 2. Also, due to the small audience formed in the pixel over the previous month, the traffic was not intense; for this reason, traffic from Coinzilla was connected.
KOL Twitter campaign. This approach is designed to attract new members of the HydraChain community who are looking for new opportunities. In the current period, an integration with blogger CryptoTony was carried out (5 posts).
Adding to the above summary, would like to add that since various Media outlets and campaigns were used during our awareness efforts across Telegram, Twitter Ads and Remarketing (most of this for the first time), we coordinated with the Icoda team and together managed all creatives, audience, geo targeting, change in narratives etc. whenever it was required. There were regular status updates from the Icoda team, which help immensely with making the day to day decisions and changes / updates.
Since we newly started with some of the initiatives, they will take some time to pick up traction, due to which not all of the budget was spent within the expected timeframe and is still in progress.
We also did some rearranging to include banner ADs on Major crypto websites which helps strongly with Remarketing, switched from AdsGram to TADS for fine targeting audience and Geo selections on Telegram
All in all, I think this period was quite exciting and fun to work on!
